Liquid Wilderness Maple Syrup

Product Concepting, Logo Design, Branding and Packaging Design This assignment was for a product of our choice that would be bottled. Growing up in New England, maple syrup has always been a favorite! The logo was designed to communicate the rustic and timeless personality associated with living in the forest and living off the land. Instead of making just 1 type of maple syrup, I expanded the product line to 3 types of maple syrup and developed additional packaging for a sampler. To create the sampler art on the packaging, I played with woodburning and incorporating photos of the final version into the image of the bark, similar to the way people carve who they love into the trucks of trees. The labels were printed on plastic adhesive material to help make it easy to rinse off any excess drips from pouring the product, without affecting the artwork or information on the labels.